Oh, to be 13 again!

Last night was my daughter's Winter Formal Dance. My daughter and three of her girlfriends got ready here at the house and I thoroughly enjoyed hearing them laughing, giggling, helping each other with their hair and makeup. They were simply stunning when they came out...


(my daughter is second from the right)

While I took these pictures, I thought about what it felt to be thirteen. These are young women who have so much potential, they are smart young ladies and each has a wonderful unique style that they embrace and do not allow to be diluted with peer pressure. So...for the sake of some nostalgia, I remember that when I was thirteen the world was such a different place!

When I was thirteen...

The Kent State shooting occurred.
Chile elected a Marxist, Salvador Allende.
The First Earth Day was celebrated.
Monday Night Football was launched.
California became the first no-fault divorce state
First New York City Marathon.
The Beatles released their last studio album, Let It Be.
Black Sabbath released what is considered by many to be the first "Heavy Metal" album, "Black Sabbath".
The floppy disc was invented.
Charles Manson was convicted of killing Sharon Tate.
18 year olds were given the right to vote in federal elections.
The Nuclear Non-Proliferation Treaty goes into effect, after ratification by 43 nations.
Bar codes were introduced for retail use in England.
The Concorde makes its first supersonic flight.
The U.S. invades Cambodia to hunt out the Viet Cong; massive antiwar protests occur in the U.S.
Jimi Hendrix dies of barbiturate overdose in London.
Janis Joplin dies in a cheap motel from a heroin overdose.
Midnight Cowboy wins the Best Picture Oscar, the first and only time an X-rated movie received the honor.
A United States postage stamp cost 6 cents, a gallon of Gas cost 36 cents, average income in the U.S. was $9,400.00 per year, average cost of new house in the U.S. was $23,450.00, and the Dow Jones Industrial Average was 838 at year end close.

What a different world these young ladies live in today. They are attached to their laptops, cell phones, ipods and other technology that they simply somehow cannot "live without". They are so much more savvy and wordly than I ever was at that age, they have been exposed to so much more via the media and cable television.

Yet somethings never quite seem to change. They, too, have concern for the war that we are waging in Iraq and Afghanistan. They understand the economic pressures we currently face, and what they will inherit when they complete college and get into the workforce. They will face a world with possible global change issues that will shape how they live, where they live and what they do for a living.

I am proud and honored to be a part of helping one of these young ladies find their way to adulthood and beyond.

What was the world like when you were thirteen? What have and will your thirteen year old children face?

Inspirations...

Admitted, I have taken a bit of a "break" from my jewelry design. I think that for many of us, as artists and "creative types", it can be great to step away for a minute or two and step back to see the bigger picture. It can be a quiet, introspective time to look at the world a bit differently, possibly learn a new aspect to our craft (or another!) and find new inspirations.

Inspiration can certainly come in many different forms. I have always been inspired by nature, and have tried to work those organic themes into my designs. My love for the beach, for example, is often reflected in my work.

I found some new inspirations, I believe, just this morning. Outside, drinking my coffee, this is what welcomed me this morning, this amazing array of hibiscus blooms:


Yes, even on December 4th, these beauties are bursting with color and vying for the sunlight!

I looked at each one more closely, to see its full glory...At first, my favorite was this amazing yellow, so yellow-licious it hurt my eyes!


Then, on further inspection, I fell for the graceful, more quiet loveliness of this incredible coral blossom:


Then, my heart truly stopped. This showy pink blossom called out to me!


I truly began to think that these blooms were trying to send me a message...that I, too, should find the sun. I, too, need to bloom. I, too, can bring a bit of color, hope, joy, loveliness to someone else.

I am already plotting and planning my next collection...Inspiration.

Holiday Gifts from K. A. Mace Jewelry!

K. A. Mace Jewelry has holiday gifts in a wide variety of styles, gemstones and freshwater pearls and pricepoints. Visit the K. A. Mace Jewelry website today to discover just how incredibly affordable fine, handmade jewelry can be for those on your holiday shopping list (or for a special gift for YOU!)!


K. A. Mace Golden Glory Ring

Furthermore, K. A. Mace now offers financing on K. A. Mace Jewelry Orders!


(K. A. Mace Beer Quartz and Multitourmaline Vine Earrings)

K. A. Mace offers financing on orders $150.00 or more! Upon sending and acknowledging your order, K. A. Mace will charge 1/2 of the total amount to the credit card (or PayPal account) that you choose. Your jewelry will be created and sent to you, as per the order. 30 days after shipping the order, the other 1/2 of the order total will be due, and automatically charged to the credit card (or PayPal account) that you designate. Please contact K. A. Mace at kelly@kamacejewelry.com for more details. (Subject to credit approval).

For orders over $250.00. this financing can be split into as many as four payments!

Visit K. A. Mace Jewelry today! Feel free to contact me at kelly@kamacejewelry.com with questions regarding specific pieces, pricing options, or just to say "Hello"!

Consignment Series Continued!

Thanks again, to everyone who has contacted me with such positive feedback on my consignment series. I appreciate that input, and would love to hear how this information may have assisted you, or if there are other questions or concerns that you may have about consigning your jewelry or art.

I have added a SAMPLE SALE and DESTASH items to my Etsy shop. Please stop by to check out some incredible pieces at fantastic prices! Tourmalines, garnets, lots of handmade treasures abound! Just click here: K. A. Mace Jewelry Etsy

The next questions are intended to help you understand how they are going to prioritize and merchandise your product to their customers. This are important questions, as product placement and merchandising is they key to solid sales. Think about how grocery stores put impulse goods at the checkout lanes, or how department stores create displays of the newest trends and designer labels. You, too, need to concern yourself with the visibility of your work so that you can maximize sales and turnover. That is how you will build a long-term relationship with a boutique or gallery!


Does this boutique/gallery/retailer also buy goods at wholesale? If so, what is their wholesale vs. consignment percentage? Many boutiques and galleries do some combination of both.

Why is this important? Simple: If the owner has bought wholesale goods, these items are in their inventory and they OWN them. They have to turn those goods quickly to ensure that they can pay for the goods in the terms that they have negotiated (for example, some retailers get 30 day terms, so they will do everything in their power to sell those goods so they can freely and easily pay that invoice when it comes due in 30 days!) So, they may display the wholesale goods at the front of the store, in the window, in the display areas around the registers, etc.

Does this mean that you are stuck in a back corner? Of course not, and you definitely will not be if you show an interest in merchandising and demonstrate to the owner/manager that you are a savvy artist who deserves and warrants great product placement! After all, the squeaky wheel gets the grease, and there are professional and impressive ways to ensure that you do get a great display area!

Ask them how they determine what they buy at wholesale and what they consign. Most likely, they will tell you that they consign new artists (unproven in sales and turnover!) and they buy wholesale from artists that they either have an ongoing relationship with, or an artist that is branded and known in that category (proven in sales and turnover!). If you want to have a long=term wholesale relationship with this boutique or gallery, you know that you have to prove that your product will sell!


So, know you know what their wholesale/consignment percentage is, here are some additional follow up questions that will assist you in proving to them that you are a savvy businessperson and ensure that you do maximize sales:

Where do they envision merchandising your product? Maybe they will offer a great space to you, regardless of what their wholesale/consignment mix may be. Sometimes boutiques will showcase new designers or new collections as it helps them stay fresh and current for returning customers. If you are in the boutique or gallery, ask to see the display area or display case that they are proposing. Are you happy with that site in the store?

Do you have to use their displays? Can you use your own “props” to enhance the displays? I was once featured in a boutique where they would simply lay my necklaces down in black velvet-lined cases. While that sounds fancy, the presenation was really lacking, and I was not selling well. I asked if I could bring in some of my black displayers (purchased from Fetpak), she approved them, we remerchandised my jewelry and within two weeks my collection was SOLD.

I also had some of my shell and beach glass jewelry in a boutique in Orange County. The owner scattered small shells and a bit of sand at the bottom of the display case and my entire collection sold through. That visual image is important. While your work on its own can be gorgeous, little details like that help the customer connect to your work and the message of your work.



Do they have any kind of calendar or other way to rotate artists into their main display spots, and can you be included in that rotation? To be in the front window of a boutique on a main shopping street can be great for sales. The displays around the registers are a hot spot, displays close to mirrors are also prime. Those kinds of locations can be prime real estate in the retail world, and you should not be shy to ask for placement in those locations.

Do they allow you to come in and help merchandise your goods? If you offer your help to merchandise the goods, they save labor and they may just give you some hot space in return for your commitment to assist them! Trust me, in today's retail world, labor is one hot commodity. If you offer to assist a boutique owner or manager, they will deeply appreciate it. I have often assisted with merchandising, and it does pay off in where you are located in the store, how much attention they give to your product and how you are able to connect to that owner/manager.

More consignment questions to come! Thanks, and as always, your comments are welcome! Feel free to email me at kelly@kamacejewelry.com with any questions as well!

More Consignment Tips!

The next big question in the K. A. Mace Jewelry Consigment Series:

Who determines the retail price? How is it determined? Do they have a set markup?

These are key questions, as it gives you insight into their pricing structure. You also want to make sure that you are protecting the value of your goods, although that is rarely an issue. By that I mean that you do not want them to be "low balling" retail prices that could erode your brand as well as detract from how you may be retailing your product for if you also sell from your website or another website.


Who determines the retail price is really up to how the boutique/gallery does business. I would estimate that about 1/2 of the time, they asked me to assign a retail price, the other 1/2 of the time they would determine the retail price. If I were asked to assign the pricing, I would make sure that I walked them through my wholesale pricing and my markup structure. I would make them partners in that process, as sometimes they would have input on the pricing that would be very helpful. For example, they know when they have more tourist traffic, which can boost retail prices. They may have special events in their area that drive up retail pricing as well, like fairs or festivals that bring a great deal of traffic to their boutique and can drive sales and margin.

If they have a set markup, that makes it pretty easy for you to know what your pricing will be! No brainer! Again, if it seems a bit low to you, you can certainly voice your challenge. It may be that they have a lower overhead than you imagined, or they simply know what pricing will work for their customer base. Your expectations will need to match what the outcome is, however. If you truly have a gut feel that the pricing will be too high, you may find that your product does not sell as well as you had hoped. If you truly feel that the pricing is too low, you may have to adjust pricing on other websites, creating a lot of work for you, and a long term evaluation what that margin erosion will do to your overall business. You might just find that that is not going to be the right boutique/gallery for you based off of what will occur with pricing.


If you do find that the pricing structure works, it is a great idea to invoice them with your wholesale, and then document either your "retail" price on the invoice, or their "retail" with the markup that they provide to you. Ask them if they pay to that invoiced retail price. Why???

Do they put the goods on sale (common in the jewelry business!) and are you notified if your product is put on any kind of promotional sale?

With regard to sales, promotions, etc. I have learned from the jewelry industry that product is marked up to be marked down! So, when I have been told what the retail prices would be, early on, I had stars in my eyes! I was going to make what??? Only to find out that they had all jewelry on sale for Valentine’s Day, or another sales event. In consignment, you typically get a percentage of the SELLING PRICE. That is not the RETAIL PRICE in all cases. Make sure that you understand that, how you invoice the retail price can make all of the difference. Clarify this upfront and you will save yourself a lot of confusion, misunderstanding, disappointment and accounting/bookkeeping nightmares!

Do they want you to retail your product for the same price that they are selling it for? This is very common in today’s world where we are retailing our own product; we are selling through other websites (like www.Etsy.com or www.iCraft.com ) and using other methods to sell our goods. This is something that you will have to decide for yourself, and what works for your business plan. Just know this upfront, they can easily “Google” you and find out if and how you are retailing your work, so if you are selling at a lower price, they may sever the relationship. It will make no sense for you to undercut your own retailers!


For me, candidly, the first couple of consignment deals that I made actually helped me to find my own retail prices! For too long I was the one that was pricing my jewelry too low, and not truly understanding what the market could and would bear! Yes, I had done a lot of research, but pricing is something that is a bit of a trial and error process for many designers/artists. You want to use certain benchmarks, but often, I was benchmarking established designers using similar gemstones and metals. In part, you have to take out the fact that an established brand can command more at retail. However, interestingly, I had to factor in my workmanship that was often lacking in the competition. For example, I handknot my necklaces, and found that the competition was often stringing the pearls and/or gemstones. So...figuring out their "mark up" for their established brand but "mark down" for less workmanship...well, you can easily see how difficult it is to price your designs in an accurate way so they will sell, and you are profitable!

Please feel free to contact me at kelly@kamacejewelry.com for more questions about consignment. As always, comments are appreciated!

K. A. Mace Jewelry offers financing!

I receive countless emails and inquiries about my jewelry, and have often been asked if I offer any financing plans. Fine, handmade jewelry is not cheap (!) and while my sophisticated customers definitely understand the difference between my jewelry and something that is mass-produced, they sometimes just need to cut the gap between a few pay periods, awaiting a tax refund, or simply want to spread out the payments without paying any interest. Well! I have come up with the perfect solution!


K. A. Mace now offers financing on fine, handmade jewelry purchases! Here are the details:

K. A. Mace offers financing on orders $150.00 or more! Upon sending and acknowledging your order, K. A. Mace will charge 1/2 of the total amount to the credit card (or PayPal account) that you choose. Your jewelry will be created and sent to you, as per the order. 30 days after shipping the order, the other 1/2 of the order total will be due, and automatically charged to the credit card (or PayPal account) that you designate. Please contact K. A. Mace at kelly@kamacejewelry.com for more details. (Subject to credit approval). This does include all custom orders.

And, on order of $250.00 or more, this can be extended into as many as four payments!

I love input and feedback from my valued customers, and I hope that you find this to be a great solution to an often-asked question! If you have any questions, as always, email me at kelly@kamacejewelry.com or call at 949.842.1849!